Interest in “grandma hobbies,” or more commonly known on TikTok as “analog activities,” has really taken off in the past few months. Activities that draw us away from doomscrolling and have us crafting, reading and solving puzzles are increasing in popularity.

According to Google Trends, the term “analog hobbies“ saw a significant spike in January 2026. Ironically, these activities are trending on TikTok, the exact platform users are trying to spend less time on. While the app is great for how-tos on stitches, sharing progress via WIP (work-in-progress) Wednesday and gaining inspiration for future crafts and activities, it’s the doomscroll aspect that individuals are seeking less of.

We spoke with trend experts and needlepoint shop owners alike to gain insight on why individuals are swapping their screen time for spending hours poring over a needlework craft or watercolor project. Plus, TODAY lifestyle contributor Melissa Garcia previously stopped by Studio 1A to share her favorite analog activities that you’ll want to try yourself …